Basic list of procedures for Search Engine Optimisation.

Below is a list of basic procedures to go through to optimise a website.

1. Title tag, Probably the most important tag on the whole site. The information that is typed in here is what the browser displays along it's top edge and also what a search engine displays in it's title for results returned. Try to use keywords and phrases before putting your company name. It is ok to repeat words in this tag as long as it doesn't sound to "Spammy". If it reads well as a title you should be ok.

2. Description tag. This should be a good description of what people will find when they visit your site. Again use your keywords and phrases as often as you like as long as it reads well. Keep the description short and to the point. Try making it so that people will want to click on it but avoid words and phrases like "the best" "number 1 site for" etc

3. Keywords. Here you can put in all your keywords and keyword phrases. Avoid repetition as this could be frowned upon as spam. The larger search engines don't use keywords anymore but there are still a lot of search engines out there that do so it is worth including some.(Click on the link for more information)

4. Text on the page. I can't stress this enough. Get rid of the flash animation that takes forever to load and get some text on the page. If your keywords / phrases are found in your title tag, description, keywords and on the visible page as text (not graphic) then you will watch your site soar into the top rankings in most if not all of the top search engines.

5. Get some links!!! Search engines, like humans don't like dead ends. If a website doesn't lead anywhere it is considered a poor site. In contrast if your site has outbound links ( that may or may not contain your keywords) and inbound links from other sites and directories then it will be considered as more important than a site that does not have any links and as such will be given a better ranking.

Ok, the above information is the very basics of search engine optimisation. There are many other factors to take into consideration when optimising a site but if you follow the above you won't go far wrong. Another piece of information that I think was a quote from Google "if search engines didn't exist would you do it" This statement refers to Spam. If you think that you may be using spamming techniques you probably are. Don't do it, you will eventually get caught and may even get a ban.

If you want to learn more about this subject it may well be worth joining a forum on the subject. Search engine marketing

Contact: - Gary Bagshawe 52 High Storrs Road Sheffield S11 7LE, Tel 0114 2685648- Mob 0771 8629770