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Keywords.What are your keywords and keyword
phrases? You must remember that just because you are familiar with your product or service, not everybody is! You will need to research your keywords in order to be able to optimise your site in the best way. One method of doing this is to ask family and friends what they would type into a search engine if they were looking for a website that provides your products or services. You may be surprised at the results!!! It is very difficult to optimise a site these days for a single word as there is so much competition out there, also consider the fact that if people are not getting the results for their search term they may well use a search phrase which is a combination of two or more words, they may even add a country or city name to their search in order to get more relevant results. Once you have some keywords and phrases why not
type them into a search engine and see what results you are getting. This
is the competition!!! Have a look at their source code and how they have
layed out their site. (Do Not copy their code directly) but get an idea
of the terms, descriptions and titles that they are using so that you
will know if you are at least going to be in the ball park. There are many tools which you can use free of charge to help you in your keyword research and in my opinion word tracker is one of them. www.wordtracker.com Once you have decided what your keywords and keyword
phrases are going to be you are going to have to decide where they are
going to go. I personally don't try to stuff all of my keywords onto one
page as this dilutes them. I would recommend two to three keyword phrases
per web page. Contact: - Gary Bagshawe 52 High Storrs Road Sheffield S11 7LE, Tel 0114 2685648- Mob 0771 8629770 Website
Design. Clients. Search
Engine Optimisation. Photography. Contact.
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